Design..

Design Situation

Advertising is a multimillion pound industry. Advertising includes logos, packaging, point of sale displays, websites and television campaigns. International companies from Ford to McDonalds spend millions of pounds each year on advertising. Even smaller companies spend large amounts of their budget on good advertising campaigns. 

Design Brief

I am going to redesign the logo for Hollister. I will also design and make a piece of packaging for one of their products (name the product here) and design and make a point of sale display for that product.

Initial Specification

My products will have or do the following;

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• Make it related to the shop and what they sell ect. Use a more mondern font Put colours in the logo that go well together Make it more intereting To make it more eye catching Display the product that is for sale

Hollister

Hollister Co., sometimes advertised as Hollister or HCo., is an American lifestyle brand by Abercrombie & Fitch Co. The concept was originally designed to attract consumers aged 14-18 through its SoCal-inspired image and casual wear. Goods are available in-store and through the company's online storeIt was ranked as the second best clothing brand behind a long list of actual west coast companies in 2008 by Piper Jaffray.Abercrombie & Fitch Co. expanded into Canada in mid-January 2006. A&F opened Abercrombie & Fitch and Hollister Co. stores at the Toronto Eaton Centre and Sherway Gardens shopping malls in Toronto, Ontario. These openings were delayed from the end of 2005 to early 2006 by construction and planning issues. As of 2009, HCO locations in Canada were: Sherway Gardens, Toronto Eaton Centre, and Fairview Mall in Toronto, the West Edmonton Mall in Edmonton, Alberta, and Upper Canada Mall, in Newmarket, Ontario, and Pacific Centre in Vancouver, British Columbia as of January 29, 2009. In 2010, construction is taking place for the store's eighth location in Canada at Polo Park in Winnipeg, and a store opened on October 29, at Fairview Park Mall in Kitchener, Ontario.Starting summer 2007, Abercrombie & Fitch Co. spent an approximate amount of $10 million USD to install video walls into Hollister Co. stores nationwide. The famous brand/shop has become hugley popular and there are even many stores in England too.

http://en.wikipedia.org/wiki/Hollister_Co.

product rebranding