Thursday, 27 January 2011

Design..

Design Situation
Advertising is a multimillion pound industry. Advertising includes logos, packaging, point of sale displays, websites and television campaigns. International companies from Ford to McDonalds spend millions of pounds each year on advertising. Even smaller companies spend large amounts of their budget on good advertising campaigns. 
Design Brief
I am going to redesign the logo for Hollister. I will also design and make a piece of packaging for one of their products (name the product here) and design and make a point of sale display for that product.
Initial Specification
My products will have or do the following;
Make it related to the shop and what they sell ect.
 Use a more mondern font
Put colours in the logo that go well together
Make it more intereting
To make it more eye catching
Display the product that is for sale

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